News: fender competition

News:
15-01-2009:

FENDER® ANNOUNCES ROAD WORN™ BAND COMPETITION FEATURING PRIZE PACKAGE WORTH MORE THAN $50,000

Fender and Toyota team up to create prize package to help America’s most roadworthy band take their act on the road

SCOTTSDALE, Ariz. (Jan. 15, 2009) – Fender announces the Road Worn Competition, a nationwide band competition engaging musicians, and the dealers who support them, to submit their music for a chance to win a prize package worth more than $50,000.

Starting today through May 25, bands across the United States are invited to submit their music at www.getroadworn.com for a chance to win a road-ready prize package featuring a fully-customized Fender Road Worn 2008 Toyota Tundra with matching trailer (customized by Studio Number One and Obey Giant) full of Fender Road Worn series instruments, Fender electric guitar and bass amplification, a Gretsch® drumset, and a fuel allowance of $1,500. Additionally, participating Fender dealers will host “casting calls” throughout the lifespan of the competition in an effort to provide bands with more opportunities to showcase their talents and create more excitement in and around their stores.



Fender has engaged FameCast to power the submission site for the Road Worn Competition using FameCast’s proprietary contest management platform to collect and present each band’s submissions and rank them using a variety of metrics such as online fan voting, community engagement and a judging panel of music industry experts. A series of rounds will commence throughout the contest, narrowing the field down to an eventual winner.

The competition coincides with the release of Fender’s brand new Road Worn Series, a line of guitars and basses that come with a head start on history and bring the player the best of both worlds—a killer aged design aesthetic that conjures up the ghosts of past music lives, paired perfectly with the modern functionality, playability and high-quality that players know to expect from Fender.

Based on classic Fender instruments of the 1950s and ’60s, and production methods invented at the world-renowned Fender Custom Shop, Road Worn instruments reflect the mystic quality of life on the road. The series consists of a ’50s Tele®, ’50s Strat®, ’60s Strat, ’50s Precision Bass® and ’60s Jazz Bass® guitars. “The Fender Road Worn competition is intended as a spark to ignite the creative fires of music-makers nationwide,” said Justin Norvell, marketing director for Fender electric guitars.



“The competition is a way to give national exposure to our players—our customers—and their incredible creativity. We’ve always said at Fender, we make art so our players can make their art, and now we’ll help share that art on a massive scale. “The competition also deepens our partnership with Toyota, showing how both brands complement each other in a very natural and real way. It also presents participating authorized Fender dealers with one more opportunity to build relationships with their customers; to further ingrain themselves into their local communities and be a part of something truly special.”