Gear 4 Music
"Guitar Retailer Develops Content Driven Online Resource & Shop
Gear4music.com, a fast growing online retailer of guitars, amps, effects and other music equipment, based in York, has launched a major, content driven upgrade to its website that it hopes will encourage even more people to learn the guitar.
The company sells leading guitar brands such as Fender, Gibson, Ibanez, Vox and Orange, as well as manufacturing its own range of beginner instruments. Other musical products sold include musicians across the UK and Europe, and has grown quickly to a turnover of over £9m last year, having received 5 million unique website visitors that viewed a total of 23 million pages.
The new website makes detailed guitar product and brand information, as well as the latest guitar news, central to the browsing experience. Many articles and product listings include video content, embedded from Gear4music’s YouTube channel. The channel has received over 2.05 million views, making it one of the biggest musical instrument based YouTube channels online.
Gear4music.com hopes that the site will become just as much of a ‘resource for guitarists’ as it is an online shopping destination. By keeping users informed about their options, Gear4music aim to encourage more people to play the guitar. The site is made up of 15 ‘shops’ tailored to each kind of musician. The guitar shop contains detailed information about the instruments, equipment and accessories, as well as the brands, available.
One of the most prominent features of the new site is the tight integration of real content into the menu system. Users get the latest news from the music industry covering artists and products tailored to the area of interest they are researching, plus articles and press releases about the brand or product group featured. In addition, news is linked directly to Gear4music’s Twitter – with 1,500 followers it is the largest of any musical instrument retailer in the UK.
The development reflects a growing trend for shopping sites to provide more than just a straightforward ‘buy it and give us your money’ experience. It has been designed to engage with users by allowing them to learn much more about the brands and products they are interested in. http://www.gear4music.com/Guitars.html
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