News: NAMM and Musikmesse come to Russia

NAMM and Messe Frankfurt to Launch New Russian Trade Shows in May 2012
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NAMM musikmesse RussiaProlight+Sound NAMM Russia
NAMM is joining Messe Frankfurt, producers of Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, to co-produce two new trade shows in Russia. Both organizations are working to grow new markets and encourage professional development and music education in the region 

The new shows, NAMM Musikmesse Russia and Prolight + Sound NAMM Russia, will take place in Moscow's Expo Centre May 16–19, 2012. NAMM Musikmesse Russia will focus on the musical instrument sector, while the Prolight + Sound NAMM show will concurrently represent pro audio, lighting and event technology.

The Russian musical market is potentially the largest in Europe, characterized by a population of about 145 million people, a developed musical culture and sustainable growth trends. The volume of the Russian musical instruments and technologies market is estimated at USD 450 million. In addition, Moscow is a city known for music appreciation and performance; it's home to nearly 170 secondary music schools, 15 culture/arts universities, 32 concert halls, 173 theatres and many other musical venues.

Companies exhibiting at these shows have the potential to start building business beyond Russia, a gateway for the entire Commonwealth of Independent States (CIS)—with a population close to 300 million people. The CIS market is far from saturated in brands; the current capacity for new products is projected at a mere 40 percent of potential market volume.The partnership of the Russian shows is an extension of the cooperation of Music China in Shanghai where NAMM provides professional development classes to support market growth.

“With its events in Frankfurt and Shanghai, Messe Frankfurt has vast experience of the industries concerned and in the organization of fairs and exhibitions,” says Cordelia von Gymnich, vice president of Messe Frankfurt, Entertainment/Media & Creation. “Moreover, Messe Frankfurt has an extremely good international network, which provides a solid base for the expansion of our activities. We are particularly pleased that NAMM is a partner with equally good knowledge of the markets. The resulting partnership of equals will generate a multiplicity of positive effects for the musical-instrument and event-technology sectors in the CIS and the adjoining countries.” 

“NAMM and Messe Frankfurt working together to open up the Russian, CIS, Eastern European and the Baltic States markets is a good thing for the global industry, as it gives manufacturers and distributors a professional platform to seek out new buyers and improve relations with existing ones,” says Joe Lamond, president/CEO of NAMM. “As partners with Messe Frankfurt in this new venture, we look forward to serving our global NAMM Membership by increasing the size of the market and helping more people there experience the enjoyment and many proven benefits of playing music.”
For more information, contact...
Dan Moylan - danm@namm.org