Truth In Shredding: YouTube channel 3.0

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All about channel optimisation:

Strategy

Optimize and design your channel page’s profile image, metadata, layout, and branding. Set the correct sharing settings for your channel’s activity feed. Produce a compelling channel trailer that will turn first-time visitors into long-term subscribers.

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Why it Works

A well-organized channel page and robust channel metadata will make your channel a richer destination for both current and potential subscribers.

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How to Do it

Optimize channel branding and metadata, create organizational shelves and a channel trailer, and broadcast to subscribers through the feed.

http://www.youtube.com/yt/playbook/channel-optimization.html#channeltrailer"