Saturday, 2 July 2016

News: Ovation debuted their newly revamped 2017 Applause guitar line at Summer NAMM 2016.



OVATION’S NEWEST REDESIGN GETS APPLAUSE

OVATION GUITARS DEBUTS 35 NEWLY REDESIGNED 2017 MODELS INCLUDING ALL NEW APPLAUSE LINE

(June 21st, 2016 – Oxnard, CA) Iconic American guitar brand Ovation debuted their newly revamped 2017 Applause guitar line at Summer NAMM 2016. Designed by Ovation in California, the reimagined line imparts a sleek, modern look, improved materials, and upgraded electronics. The Applause Elite andBalladeer models deliver the essential Ovation features at a remarkable value that makes them ideal for beginning and intermediate players.

“Our goal in the redesign of the 2017 Applause line was to update and refresh the line’s aesthetics to make it a stand out visually in the entry level price category and to demarcate the line from the highly recognizable look of the Ovation Elite and Balladeer models.,” said Ovation brand manager, Bill Xavier. “What we accomplished is not only a sleeker, more modern look for Applause – but the line also offers durability, improved electronics, upgraded woods and hardware that make them an exceptional value.”

The Applause Elite AE44 Acoustic-Electric offers a loud and focused voice, supreme playability and premium features that include a laminated spruce top with Elite-style multi-soundholes, and a mid-depth Roundback body for greater volume, projection, balance and durability. The guitar also features fast, comfortable action courtesy of an easy-playing neck profile that’s complimented by a newly sculpted headstock. An Applause CE304T pickup/preamp system comes standard with a built-in tuner.

With a nod to the famous Ovation Balladeer sound and style, the Applause Balladeer AB24IIP series includes a new signature Applause headstock, traditional center soundhole adorned with inlaid Pearloid rosette and premium features such as Ovation USA-inspired Exotic-Tone™ veneer tops. A mid-depth Roundback body with integrated CE304T electronics makes it well tailored for live performance.

The 2017 Applause and Ovations lines include guitars, basses, ukuleles as well as the reintroduced Elite Plus Celebrity Deluxe Double Neck Guitar – all with improved electronics, Exotic-Tone™ veneer tops and upgraded hardware.