News: Why Music And Mp3 Blogs Are the New Radio

Why Music And Mp3 Blogs Are the New Radio To The Beggars Group

A guest post by Australian freelance music writer Andrew McMillen.

"It’s kind of crazy how the music industry works; we shout and tell everyone about a new record. “It’s really exciting, it’s great, you can hear it on the radio.. oh, but actually, you can’t buy it for two or three months. Is that okay? Can you just not download it off of anywhere? Just wait two or three months, we’ll get it in the shops soon!"

That's Simon Wheeler, Director of Digital at The Beggars Group, speaking at a panel at One Movement For Music in Perth, Australia last month. Footage is embedded below, and his words are transcribed underneath.




"So, going against that, we know that fans are passionate about an artist, and they’re very excited about a new album. So to be able to give them something to satiate that demand has been quite effective. There’s also the purpose of giving people a piece of music to ‘try before they buy’, if you like. We get a lot of love and a lot of coverage in the blog world, because I think our artists are very suited to that world."
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