News: Fender weathering the down turn

Thanks to German Schauss:
The high-end guitar maker is weathering the rough economic times in Corona. 'California is hewn into Fender's DNA,' says an official with the company, whose fans keep the passion alive...

Many guitar experts believe Fender is today experiencing its golden age, but that doesn't mean the firm is immune from economic woes. It cut back to one shift from two about a year ago, when the recession made $1,000-plus guitars look like dispensable luxuries. Executives say dealers have finally begun to report hazy indications of resurgent demand.

More important, it's facing more rapid technological change than anything the innovative Leo Fender ever saw. Aware that young musicians aren't shy about enhancing their guitar work through software, Fender brought out the VG Stratocaster, with on-board digital sonic modeling, in 2006. It didn't address a large market, however, and is now out of production, possibly to be supplanted by a second-generation version in 2011.
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  1. Im saving up my money to purchase the new John Mayer Strat. This is one sexy looking guitar!

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