Eric Clapton: T-Mobile myTouch 3G Fender phone

T-Mobile USA, Inc. announced that it is teaming up with musician Eric Clapton to help market its new T-Mobile myTouch 3G Fender phone.

T-Mobile myTouch 3G Fender Limited Edition, which will be available nationwide starting January 20, costs $180 with a two-year contract.

This is not the first time that T-Mobile has used celebrities to pitch and promote its products. The company has recently brought back actress Catherine Zeta Jones for a cellphone-plan campaign and is using Whoopi Goldberg among others in its myTouch ads.

The Android-based device puts a new spin on the original T-Mobile myTouch 3G. It will be equipped with some preloaded songs including Mr. Clapton classics such “Layla,” “My Father’s Eyes,” “Rock ‘N’ Roll Heart,” and “Wonderful Tonight,”

To sweeten the deal further, T-Mobile’s Fender device comes equipped with a 16 GB microSD card, a 3.5mm headset jack for headphones and an enhanced music player, which will allow customers to create ringtones from songs that are playing.

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