A content-tracking software company wants the internet's biggest advertising networks to siphon money from advertising on copyright-infringing websites and divert it to the material's original owners. No major ad network has signed up yet.full post
Attribute is forming the Fair Syndication Network, a grouping of publishers who will use Attribute's content-tracking technology to identify websites which use whole chunks of other people's material in order to attract advertising. The Network will then try to divert advertising money from those sites to the creators of the content.
"What if you received a portion of the ad revenue from the reusing party whenever a full copy of your content is found on another site?" says Attribute's description of the Fair Syndication Network. "Technology now exists that can identify your content wherever it is monetized and ensure that you get your fair share from the ad networks serving the ads."
To ensure that creators get their 'fair share', though, the Network will have to persuade advertising networks to divert money from website owners to the original creators of content.
The system is designed to divert money to content creators from spam blogs, websites which simply reproduce masses of content in full in a bid to appear like news sites and attract pay per click advertising from the major ad networks, such as Yahoo!'s or Google's.