News: guitarists is myspace boom over?

News:
25-02-2008:
Lots of MySpacers in the guitar world might find this an interesting article on the decline in usage of social web sites, by www.alleyinsider.com
comScore has provided BusinessWeek's Spencer Ante with user engagement numbers -- time spent on each site, per month, per visitor -- for a slew of social networks over the past year. The data looks particularly grim for News Corp.'s MySpace, which saw time spent on the site drop 24% from December 2006 to December 2007. But Spencer notes that all the social nets are either dropping or slowing.

It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagement metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period.

Even Web darling Facebook can’t buck the entire trend. The good news for Zuckerberg & Co. is that the company continues to grow its U.S. audience. In December, Facebook claimed abut 35 million visitors, almost double its year-ago audience of 19 million. The bad news is that Facebook’s engagement is down sequentially, and only up 13% year-over year.


Is this because we are bored of the MySpace social phenomena?
read the full article

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