Monday, 9 May 2016

News: Sensus Smart Guitar details


MIND MUSIC Labs releases the first music video showing the full potential of SENSUS Smart Guitar and announces the entry of Mats Georgson and Thomas Nordegg in its team.

May 4 – Stockholm, Sweden

MIND Music Labs (, the Italian-Swedish startup that last November presented the world's first real Smart Guitar at Dublin's Web Summit, just released the first video of a full-fledged Smart Guitar performance.

The video reveals the full expressive potential of the instrument, which allows guitar players to use infinite modulations and effects, switching between electro-acoustic and electronic sounds in real time and in a natural way without the help of any accessory or computer. The music in the video is produced and performed live by Valerio Fuiano, professional guitar player and music producer.

SENSUS Smart Guitar Performance

MIND Music Labs also announced that the business angels already involved in the company renewed their trust in it with a new round of investment, and that new key people from the tech and music world joined MIND's team: Mats Georgson and Thomas Nordegg.

Mats Georgson, former Global Brand Director for Ericsson and founder of the Bluetooth brand, enters MIND's investors' team and joins

Jacob Key - former VP at Warner Music,

Ludvig Linge - Board Member of Pacemaker,

Per Brilioth - CEO of Vostok New Ventures LTD and

Marcelo Benitez - founder of Proaltus Capital Partners S.L.

Thomas Nordegg - one of the top guitar techs in the music world - already consultant for Frank Zappa, Duran Duran, Toto, and, for the past 25 years, for the guitar legend Steve Vai - joins the development team as technical advisor.

"The trust of our investors and of living legends from the tech and music world is a clear sign that the direction MIND took is the right one to bring musical instruments to the next step of their evolution", says MIND's founder Michele Benincaso.

About SENSUS Smart Guitar:

SENSUS is, at the same time, a guitar, a 360° wireless music system and a smart IoT device. It allows players to add infinite modulations and effects to their music, stream and play directly on their favorite songs, jam with friends at a distance and share their performances on the most popular social networks. Sensus was developed from an idea of Michele Benincaso, an Italian Maestro from Cremona's Antonio Stradivari School, with the help of Italian scientists and artists. Among them are Carlo Fischione, Professor in IoT technologies currently affiliated with MIT and Harvard, Luca Turchet, an expert in Electronic Music and Human-Computer Interaction and Stefano Zambon, embedded systems designer with a broad experience in digital musical instruments.