News: trent reznor's business model, can it be applied to guitar playing.

Lots of good ideas described in this video presentation. There are ideas that can be easily adopted. However, I think you need to take this being applicable to anyone with a pinch of salt. It's clear that Trent Reznor has a certain amount of kudos and mystique and is able to build on this with his interesting methods of selling. So to my mind it still requires you, as a guitar player, to build your fan base.

Michael Masnick The Trent Reznor case study