News: get adverts you want

News:
11-03-2009:

Google also launched a page where you can enter a list of categories that reflect your interests. If you don't likely the new targeting options, the same page offers two ways to opt-out: either by setting a special opt-out DoubleClick cookie or by installing an add-on that protects your cookie.




Another option is to block all the cookies sent from doubleclick.net. Google promises to offer an option for AdSense publishers to disable interest-based targeting, but the publishers still need to change the privacy policy to reflect the new features.



While behavioral targeting is not new and many other companies are using it, Google tried to alleviate the worries about profiling users: it won't create sensitive interest categories like race or religion and it won't cross-correlate the data with other information saved in Google accounts.