Jennifer Batten: i talk guitar interview


Do you think it’s harder for artists to get established now or has My Space, You Tube and digital download technology/the internet actually made it easier?

“I think technology has made many things easier such as making CDs at home; but when it comes down to it, it’s all about promotion, time and dedication, like any other business. The audience can now get instant gratification by hearing about someone they’re interested in, seeing videos on YouTube and then downloading the music whether paid for or stolen. I think the market is so crowded with tens of thousands of bands trying to be noticed that it takes more and more effort to get noticed, and to stay on people’s minds. Technology has made some types of promotion more accessible and potentially cheaper than before, but it’s just as hard to get through to make a decent impact.”
full interview