Here's a sneak preview of an upcoming full-page ad in Guitar World's holiday issue. Thanks to Andy Wood and his management for their help in putting this ad together. The ad is really more about the players than the gear and I like it that way. These guys deserve all the attention that they can get and the Guitar World audience is probably a better target for them than Guitar Player. It definitely has a younger demographic. Guthrie and Andy are generating a lot of buzz in certain guitar circles (like right here!) and deservedly so. I'm happy for them.