News: 100 Eastwood guitars

100 Eastwood guitars in John Varvatos Bloomingdale’s NYC windows

For the next two weeks over 100 Eastwood and Airline guitars will be on display along with the John Varvatos collection in Bloomingdale’s windows on 3rd Avenue in New York City. The display will straddle Father’s Day and will continue through June 26th.

"When you think of John Varvatos you think ‘cool’, you think 'vintage', and you think 'rock n roll’. There isn’t another guitar company that puts forth this same image the way that Eastwood Guitars does”, explained Tor Caracappa, Head of Visuals for John Varvatos. “These windows are a perfect pairing of aesthetics - Rock n roll and fashion coming together in an explosion of color and style. We took the old rock n roll adage, "if one is good, more is better" at its most literal sense for this window. We’ve jammed it with some of the coolest guitars and most stylish clothes from both companies to make a window display that has never been done before. It will without a doubt cause a little more traffic around Bloomingdale’s in Manhattan for the next two weeks, I can promise that."
"We are excited to be involved with the John Varvatos brand" said Mike Robinson, President and founder of Eastwood Guitars, “I have always believed that guitars are as much a fashion statement as they are a tone machine.”
To celebrate this new association, Eastwood will be running special promotions all summer including a $10,000 Sweepstakes. The Sweepstakes’ grand finale is an exclusive “Airline Guitars’ Party” which takes place at the John Varvatos Bowery NYC boutique on October 6, 2011 with a limited number of passes for customers and fans.
To see this unique installation, visit Bloomingdale’s on 3rd Avenue from June 14 til 26.

About Eastwood Guitars
Canada’s Eastwood Guitars is one of the world’s fastest growing guitar companies with over 40 distinctive models combining retro styling with modern playability. Eastwood is committed to developing and promoting independent music through the following initiatives: The Eastwood Artist Endorsement Program; The Eastwood Big Pick Program; The Eastwood Guitars Partners Program; and Eastwood Radio on www.eastwoodguitars.com <http://www.eastwoodguitars.com> . www.facebook.com/EastwoodGuitars1 <http://www.facebook.com/EastwoodGuitars1>

About John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US and online, as well as in better specialty stores throughout the world. Visit us at www.johnvarvatos.com <http://www.johnvarvatos.com> or join us on Facebook: www.facebook.com/johnvarvatos <http://www.facebook.com/johnvarvatos>

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