News: How Your Band Can Make the Most Out of the Holidays

Nadine Gressett

There's so much going on around this time of year. But the biggest question you should be asking yourself is how do the holidays effect you as a musician? More specifically, how can you use the Holiday Season to sell more cds, book more live shows, or get more fans?
The answer is in a holiday plan - a step-by-step guide that makes the most of the Holiday Season for both you and your followers. Think of your listeners as extended family, this is the time for you to share with them and make them feel all warm and fuzzy inside. List some ways you can both reach out to your listeners and let them know how much their patronage means to your band. What would your listeners think of a Christmas song, cd design, e-card, or gift that featured them or at least had a personalized message to them?
The Christmas Season, frankly, is not just about giving, but is also about buying. So, a lot more individuals are looking for unique gifts to purchase for the people on their list. Knowing that shoppers are wanting to buy, 3 factors are important to have in place 1) memorable stuff to sell, 2) ways to connect with them 3) and ways to stay in contact with them.
Since we have mentioned the relevance of the Holiday Season as it relates to your band, let's go through a few practical steps.
Know you're goal for the Holiday Season - What specifically would your band like to see happen? Sold out shows? A huge fanbase? So many sales you have to continually reorder? Expand your expectations a bit here.
Plan out how to do it - Write out your plan of what you will get done and when, remembering for some items there's a definite time crunch.
Do it with style - Whether you need cd design, a music video, or a re-recording of an old holiday song--the biggest priority is for everything to be done professionally.
Keep your branding intact - Whatever you're doing this season to share with fans, make sure it has your band's brand undeniably. It's vital not only that your band is getting out there this holiday season, but buyers recognize that it's you. Do you have your logo on it? Are you using your recognized colors and style?
You need a team - Share the load with others (people that know their stuff and actually LIKE doing all those things you dislike) will help you be much more productive during this often hectic season. Once you have your plan written out, use the amazing power of delegation in order to deliver the best holiday joy a band can give!
Now the only question is what is your band going to do to be remembered this Christmas Season?
At IndieGraphicDesign.com, we know that you only have one chance to make a good first impression...so we get it done right! We're ready to take the load and deliver killer design--start a design projectwith us by December 17th and we'll give you cool free stuff!