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From the Editors: Welcome to Pure Guitar!
By Jas Obrecht
Our goal is to create a new breed of guitar magazine. Exclusively electronic, Pure Guitar will blend literate, in-depth journalism with the latest technological advancements available to online and mobile app users. We’ll bring you beautiful graphics, audio, video, and links to happenings in the wide, wonderful world of guitar.
Without the space limitations of paper magazines, we can utilize online technology to deliver more substantial interviews, articles, lessons, and reviews. For example, our Issue #1 cover story offers the entire 12,000-word Eric Johnson interview rather than the abbreviated version a print magazine would publish. We’ve made available the complete hour-plus audio, so you can experience the conversation in real time and hear the inflection in Eric’s voice as he speaks about inspiration, creativity, spirituality and music, and how to make a Stratocaster – and its owner – play at their very best. In exclusive videos, he demonstrates his favorite guitars. In short, this ain’t your dad’s old magazine.
Then again, perhaps in a way it is. Longtime followers of guitar magazines will recognize several names on our masthead. Tom Wheeler, Tom Mulhern, Jon Sievert, and Joe Gore were all staff editors during the so-called the “golden era” of Guitar Player. During my two decades at the magazine, I worked alongside all of them. I know them as players, writers, interviewers, editors, and, best of all, friends. When the opportunity to do Pure Guitar came along, they were the first I tried to recruit. I was thrilled when, to a man, they all agreed to be part of the project. We band of brothers, back together again.
Naturally, we need other voices as well. The next to join our team were Contributing Editors Wayne Goins – recording artist, author and Director of Jazz Studies at Kansas State University – and session ace Tim Pierce. For our first issue, Wayne created a Wes Montgomery video lesson. Tim Pierce, first-call studio guitarist for a who’s-who of modern pop, made a video of how to layer guitar parts for a song. Alissa Ordabai, a talented London-based journalist, came in as Reviews Editor, and Nashville guitar guru Joe Glaser wrote the first of our ongoing Guitar Whisperers series. You’ll find more new voices in issues to come.
Meanwhile, magazine co-founder Ryan Rhea has been hard at work harnessing cutting-edge technologies that will make Pure Guitar’s combo of audio, video, text, and links as effective and enriching as possible, both online and in our upcoming app. Claudia Rhea gave us our name and created our look, designing the cover and interior pages. Staff photographer Max Crace shot us stunning images of Eric Johnson and his guitars.
From the start, we’ve imagined Pure Guitar as part Smithsonian, part old-school guitar magazine, part music channel, and a fun, informative place to hang out. In upcoming issues, we’ll cover provocative, inspiring guitarists in all genres, from legendary players to artists you haven’t yet encountered. We’ll bring you lessons and insights from highly accomplished teachers and artists; guitar lore not only from respected historians but also from the players, designers, and manufacturers who made history; career tips; gear reviews; and much more.
We welcome your suggestions for making Pure Guitar the best guitar magazine ever. In fact, Pure Guitar is more than a magazine. It’s not a one-way street, or even a two-way street. Pure Guitar is a community. We invite you to be part of it.
So welcome to our debut online issue, and look for the app version in early 2013. Tell your friends, and let us know what you think.
Cheers,
Jas Obrecht
Editor in Chief http://pureguitar.com/
Editor in Chief http://pureguitar.com/
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