Leo LaPorte: Where the money for you is (or isn't) in digital and social media publishing

http://DemoCastNews.com Mr. Leo Laporte owns and operates a podcast network, TWiT.tv. Its shows are available on iTunes and other podcast subscription services.

In this video interview, with DemoCast NewsCraft, technology netcaster Leo LaPorte shares his views on how digital and social media are affecting the information media environment, and what the opportunities and risks are. Recorded at New Media Expo / The Podcast Awards at the Las Vegas Rio.

Before the expansion to new facilities in 2011, Laporte said TWiT earns $1.5 million annually on a production cost of only $350,000. In a 2012 Reddit posting, he commented that revenue is approaching $4 million.

Laporte calls his audio and video shows "netcasts," saying "I've never liked the word podcast. It causes confusion ... people have told me that they can't listen to my shows because they 'don't own an iPod' ... I propose the word 'netcast.' It's a little clearer that these are broadcasts over the Internet. It's catchy and even kind of a pun.

Leo LaPorte: Where the money for you is (or isn't) in digital & social media publishing