Sponsor a channel on the main YouTube app and site
A small number of channels have sponsorships on the main YouTube app and site as part of a beta. Through recurring monthly payments, sponsorships on the main YouTube site and app allow you to purchase public badges, emoji and access to creator perks offered by the channel from time to time.
Note: A different form of sponsorships is offered by many channels on YouTube Gaming.
https://support.google.com/youtube/answer/6304294
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